This semester, the American Marketing Association (AMA) at NC State hosted a Creative Marketing Solutions (CMS) event like no other. The event provided students with the opportunity to step into the shoes of professional marketers, working in teams to deliver research-driven solutions for real-world companies.
The Event at a Glance
The CMS event focused on empowering students to explore the intersection of creativity, research, and strategic thinking. Participating teams were tasked with conducting in-depth research and presenting deliverables that addressed pressing challenges faced by selected companies. This immersive experience was not only an exercise in marketing strategy but also a chance to develop critical skills like collaboration, communication, and problem-solving.
A Unique Learning Opportunity
What set this event apart was the hands-on nature of the projects. Each team dived into a company’s brand, market position, and consumer data to craft actionable insights. Through this, students gained practical exposure to the kind of real-world scenarios they’ll face in their future careers.
Through this experience, students left with a greater understanding of the importance of data-driven decision-making, the power of storytelling in marketing, and the role of teamwork in executing successful campaigns.
A Huge Thank You!
We’d like to thank all the students, faculty, and industry professionals who contributed to making this event a success. Your hard work and enthusiasm truly brought the projects to life, and your insights will undoubtedly have a lasting impact on everyone involved.
As we look ahead, we’re excited to continue offering opportunities like the CMS event that bridge the gap between academic learning and professional application. Stay tuned for more updates from AMA as we keep exploring what’s possible in the world of marketing!